PUMA is a globally recognised sports brand that designs, develops, sells, and markets footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler, PUMA is a German multinational corporation headquartered in Herzogenaurach, Germany. The company's logo features a puma leaping through a title, or simply leaping. PUMA focuses on performance and sport-inspired lifestyle products, with a strong presence in areas like football, running, training, basketball, and Motorsports.